Build Brand AwarenessĬhances are that a potential lead liked your Facebook page because they enjoyed a picture you shared. Here’s a look at some of its biggest benefits. For example, you can engage your audience with interactive content, drive traffic to your latest blog post, share shipping details and more. There are tons of ways you can use a Messenger bot to win at Facebook marketing. So how can you use a Facebook chatbot for your business? How to Use Facebook Messenger Bots? Just look at how their usage has branched out to different areas: Plus, chatbots are not going out of business anytime soon. People are three times more likely to interact with your bot than read your marketing emails.However, a recent HubSpot survey found that 40 percent of respondents didn’t care whether there’s a bot or a human on the other end, as long as they get their answer. Some customers may prefer human interaction over talking to a bot.This number must have grown by now since the statistic is sourced from a 2017 survey. 21 percent of surveyed consumers think that chatbots are the easiest way to contact a business.It can also walk your customers through your product collection, or supply them with your phone number or address.īut these are just statements with a bunch of examples added to the mix, aren’t they? No worries, here’s solid proof: It answers queries quickly - queries that you’d be in charge of responding to if bots didn’t exist. In addition to that, a Messenger bot saves you time. It answers their questions instantly - saving them from having to Google your site, head to the FAQ section, look for the question they have, and finally, get an answer. Think of a Messenger bot as your Facebook assistant that converses with your audience.įrom a customer’s perspective, a Facebook Messenger chatbot is a lifesaver. Or it could be as smart as helping them find the right product or change their reservation like Marriot’s Facebook chatbot does. The conversation could be as basic as directing them to your product page. A chatbot is an artificial intelligence program that can chat with your customers on your behalf with pre-programmed responses to frequently asked questions.
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